One of my best copywriting secrets is to build a "swipe file" of winning examples from other marketers. I collect their mailings, websites and emails. Taken from my swipe file
Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it's true. Christian Godefroy, one of Europe's most successful direct marketers, never used a P.S. on any
Launching Your List Building Campaign Once you have your squeeze page set up and your autoresponder account created, you need to focus on developing an email sequence that is activated from the moment
To better organize and manage your email marketing, you should consider creating a schedule of when you plan on releasing new broadcasts, as well as your actual auto responder sequence so
Split Testing Squeeze Pages Regardless how well you design your site, or how thoroughly you analyze each section of your squeeze page, there is no way that you will be able