Dear Rich Bastard…
There is an urban legend that says customers on a mailing list received letters greeting them with, "Dear Rich Bastard." Funny thing is… it's actually true. Naturally, it was unintentional, but it
Trevor Lightburn Category
Email Marketing
Trevor Lightburn 
Do Your Customers ‘Eat’ Your Emails?
Maurice Sendak, author and illustrator of Where the Wild Things Are, received what he calls the highest form of compliment by a child fan who wrote him. "Once a little boy
Trevor Lightburn 
News, Articles, Resources
SEO in 2018: Optimizing for Voice Search By understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're
Trevor Lightburn 
News and Resources
Make Your WP Site (Nearly) Hack Proof The Wordfence plugin for WordPress is easy to install and use, and it's continually updated with the newest firewall rules, malware signatures and malicious
Trevor Lightburn 
How to Make a Small List Pay BIG
You're just starting out and your list only has 500 or 1,000 people. While it's true you would gladly trade your small list for one that's 100 times bigger, it's also
Trevor Lightburn