Dear Rich Bastard…
There is an urban legend that says customers on a mailing list received letters greeting them with, "Dear Rich Bastard." Funny thing is… it's actually true. Naturally, it was unintentional, but it
Trevor Lightburn Category
Email Marketing
Trevor Lightburn 
Do Your Customers ‘Eat’ Your Emails?
Maurice Sendak, author and illustrator of Where the Wild Things Are, received what he calls the highest form of compliment by a child fan who wrote him. "Once a little boy
Trevor Lightburn