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There are a variety of elements to any direct mail or website sales letter, some of which should NEVER be forgotten. Here's a handy checklist of 21 elements that should

The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that is emotional or uses

I'd be prepared to wager that less than one-in-a-hundred direct response marketers knows how to write copy that could consistently bring home sack loads of orders. But if you are lucky enough

You Can Overcome Your Prospects' Fears By Doing These Four Proven Things! A majority of people are simply afraid to make a decision to order your product. They may really want and